3AM Eternal

3AM Eternal: Kevin Rowland “The Greatest Love Of All” (1999)

Kevin Rowland’s album My Beauty is perhaps one of the most misunderstood records of the 1990s. The former frontman of Dexys’ Midnight Runners has always been a diva, a man with a powerful voice and an ear for melody. This album of covers really wasn’t as bad as the reviews made it out to be.

No, what damned the album was that cover. It’s a tragic sort of thing when the artwork overwhelms and obscures the music itself. My Beauty was a collection of songs that Rowland had a personal relationship with, as these songs had helped him throughout his life to deal with the hard times that came. So he thought he’d return the favor. Thus, he takes on classics by The BeatlesThe MonkeesBurt Bacharach, and other hits from the 1960s, and his powerful, beautiful voice does them well.

Yet many reviewers and critics simply could not get past that album sleeve, and that’s a shame. Of course, it didn’t help that this was one of the last gasps of Creation Records, which further doomed My Beauty to an obscure end. Here’s hoping that someone, anyone will recognize the beauty of My Beauty and one day give it the proper love and respect it deserves.

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